Customer surveys are disruptive. Few people take the time to share what they think — unless they completely hate or love the company.
To combat this complacency, companies often bribe customers with gift cards or discounts. This might elicit more responses — but devaluing your product or resorting to bribery aren’t characteristics of a competent company.
Baking survey questions into your user experience is a better option than sending an email bribing customers into doing you a favor.
“Having to ask for a favor puts you in a weak position. You empower the other party to make a yes-no decision…