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I write about the power of words and humanity. Content Marketing Manager :

There’s a better way to measure customer satisfaction. Surveys are not the answer.

Customer surveys are disruptive. Few people take the time to share what they think — unless they completely hate or love the company.

To combat this complacency, companies often bribe customers with gift cards or discounts. This might elicit more responses — but devaluing your product or resorting to bribery aren’t characteristics of a competent company.

Baking survey questions into your user experience is a better option than sending an email bribing customers into doing you a favor.

RC Victorino

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